The Selling Point

Don’t gamble with quality

As you dive into your selling cycle for this quarter, we suggest you take a look at big store brands that focus on market share dollars vs. the smaller organic brand that focuses on what it does well.

Selling value with online reviews

As we come into the second quarter, we know it can be difficult to keep up the momentum of and excitement that comes with the new year. As you move forward with your second quarter goals, remember there are various selling tools at your disposal.[...]

A Picture is Worth 1000 Words

...or one ipad mini and one happy sales representative. During the past month, Applaws ran a dealer photo contest to create more store-brand engagement. Congratulations to our team, who each won an ipad mini:

The Beauty of Pocket Mileage

As a foot-to-pavement sales leader, we know there are a lot of intricacies of your process that often get overlooked.

We Love Springtime!

The groundhog may have seen his shadow, but let’s be honest, we are all thinking about springtime. The picturesque scene of trees and flowers in bloom, blue skies, rain showers, and baby bunnies being born. And, speaking of bunnies, another of our[...]

A Brand that Listens

This month, while scouring the industry blogs, social media, magazines, and more we discovered something about Fruitables.

Share the Love

As distributor sales representative, you wear a lot of hats.

But, one that often gets pushed under the rug is the role of advisor. There is a lot to be said for positioning yourself as a trusted advisor within a client relationship. And let’s be[...]

Why You Should Applawd Social Selling

How well do you know your brand’s social media presence? Look at social reviews. Do you know what people are saying about Applaws online? Check the Applaws USA facebook recommendations and comments or go to Pinterest and see what people are posting[...]

A New Year and Milestone Set for Applaws

We are excited to start off this new year with a big congratulations to all of our Applaws sales team members! The Applaws brand is celebrating an encouraging milestone coming into the first of the year. MPM Products, the Applaws manufacturing, has[...]

Maureen Keith Pet Peeve Story

This month's Pet Peeve story is brought to you by Maureen Keith at Central Pet. We won't call her a crazy cat lady, but check out this story of the night she saved "Suzi Q":