Tips for Pet Retailers During COVID-19
COVID-19 is on everyone’s mind right now. We know that things like stay-at-home orders can be terrifying for a small business owner that depends on walk-up business. That’s why we’ve pulled together a few resources that can help you navigate this[...]
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How Pet Retailers Will Stay Competitive in the New Year
The new year is under way, and with it brings exciting possibilities and opportunities for local pet retailers.
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How Independent Retailers Can Succeed Against Online Competition
As brick and mortar retailers, you pride yourselves on being the local pet food experts. But in this digital age, you’re likely finding that competition with online retailers is escalating.
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Creating a Successful Pet Store Loyalty Program
We've all been in this circumstance:
You're at a retail store about to purchase a product and, as they ring you up, the cashier asks you for your phone number. Depending on the level of privacy you prefer, you may inquire about why they ask.
"For[...]
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Incorporating Sustainability in Your Pet Business
As millennials become the primary buying power in and outside of the pet industry, one trend grows stronger than ever: the demand for sustainable and responsible pet products.
In the beginning, consumers began demanding products that were safer for[...]
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The Pet Store's Guide to Getting and Managing Online Reviews
"I love your store - it has everything I need for my pet and all the employees are just so friendly and knowledgeable. I can't imagine going anywhere else!"
Imagine that, just for a second, as something your customer has just told you as they're[...]
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How to Market to Each Generation of Pet Owners
It's a Wednesday afternoon and your store has slowed down a bit. You're stocking the shelves and facing the products to ensure each package looks its best.
The door bell rings, snatching your attention from the dust falling off the shelves, and you[...]
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How to Choose Pet Products That Align With Your Strategy
Have you noticed? We're right smack in the middle of trade show season. This means pet product manufacturers are launching their latest and greatest dog toys and cat food, and they all want you to know about it.
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The Top Challenges of Marketing to Pet Owners
You know you're supposed to have a website, post on Facebook once a day, post a photo of a cute dog on your Instagram, and send mail to your top customers. As you work through the list of marketing tasks on your to-do list, it's easy to think: how[...]
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The Ultimate Guide to Using Instagram to Drive Pet Owners to Your Store
You walk into a coffee shop, order your go-to coffee, give them your name, and step to the side. As you wait, you pull out your phone and open an app. Which app do you tap?
If you're like millions of Americans, you likely open Instagram, scroll down[...]
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