The Selling Point

Pet Products Perfect for Keeping Pets Cool in the Summer

Shorts are on, kids are home from school, and the seasonal section of the grocery store is full of plastic toys and kiddie pools. It's summertime — and it's a hot one.

As the temperature rises, pet owners become increasingly concerned about the[...]

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Empowering Your Pet Store Employees to Increase Sales

We've all been there:

You walk into a retail store looking for a certain product. You glance over to the counter and see a few store associates hanging around. You notice two of them joking around while the other is leaned over the counter, staring[...]

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Creating a Successful Pet Store Loyalty Program

We've all been in this circumstance:

You're at a retail store about to purchase a product and, as they ring you up, the cashier asks you for your phone number. Depending on the level of privacy you prefer, you may inquire about why they ask.

"For[...]

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Incorporating Sustainability in Your Pet Business

As millennials become the primary buying power in and outside of the pet industry, one trend grows stronger than ever: the demand for sustainable and responsible pet products. 

In the beginning, consumers began demanding products that were safer for[...]

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Using Google Trends to Make Smart Buying Decisions

Imagine you're about to head to the park for a day to have a picnic. As you're packing everything to leave, you notice you forgot to replace that Frisbee that broke last summer.

Knowing the Frisbee is your dog's favorite toy, you know you're going[...]

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The Pet Store's Guide to Getting and Managing Online Reviews

"I love your store - it has everything I need for my pet and all the employees are just so friendly and knowledgeable. I can't imagine going anywhere else!"

Imagine that, just for a second, as something your customer has just told you as they're[...]

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10 Creative Ways to Refresh Your Pet Store Merchandising

Dust is collecting on your shelves, everything seems as if it hasn't moved in months, and even you get bored walking through the aisle looking at the same old packages in their same old positions. You don't have the budget to do an entire overhaul,[...]

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How to Choose Pet Products That Align With Your Strategy

Have you noticed? We're right smack in the middle of trade show season. This means pet product manufacturers are launching their latest and greatest dog toys and cat food, and they all want you to know about it.

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The Top Challenges of Marketing to Pet Owners

You know you're supposed to have a website, post on Facebook once a day, post a photo of a cute dog on your Instagram, and send mail to your top customers. As you work through the list of marketing tasks on your to-do list, it's easy to think: how[...]

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The One Thing E-Commerce Can't Take Away from Pet Stores

They are efficient. They can afford smaller margins. They're open 24/7. They can deliver at the blink of an eye. They stock every brand of pet food a pet owner could ever want. They have an entire customer service department dedicated to answering[...]

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