The Ever-Changing Landscape of Pet Toys
Here is a summary of my cat's favorite toys: peacock feathers, a little blue stuffed mouse I bought when he was a kitten, and lasers.
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How to Market to Each Generation of Pet Owners
It's a Wednesday afternoon and your store has slowed down a bit. You're stocking the shelves and facing the products to ensure each package looks its best.
The door bell rings, snatching your attention from the dust falling off the shelves, and you[...]
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Reducing Pet Stress One Product at a Time
We've all seen it before: ears pinned back, whimpering, pupils wider than you ever thought physically possible, stiff body, pacing, trembling, the desperate attempt to simply get out.
Our hearts go out to them. We coo, trying to get them to calm[...]
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Designing Pet Products That Retailers Can't Say No To
What kinds of pet products are today's pet specialty retailers looking for? That is the question of a lifetime.
The short answer: the kind that will sell.
At the core of the discussion, we all have a basic understanding of what pet stores are[...]
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Forecasting The Next Big Trend in Pet Nutrition
You may have noticed: the pet food industry is somewhat at a standstill. Over recent years, manufacturers and marketers have been all about pet food that is natural, limited ingredient, frozen, raw, freeze-dried, grain-free, and...oh, did we mention[...]
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Should You Sell CBD Pet Products In Your Pet Store?
As the legalization of marijuana grows and spreads across North America, another side product of hemp is rising in popularity among humans and their pets alike: CBD pet products.
There's been a lot of buzz over this product in current years at trade[...]
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How to Choose Pet Products That Align With Your Strategy
Have you noticed? We're right smack in the middle of trade show season. This means pet product manufacturers are launching their latest and greatest dog toys and cat food, and they all want you to know about it.
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The Top Challenges of Marketing to Pet Owners
You know you're supposed to have a website, post on Facebook once a day, post a photo of a cute dog on your Instagram, and send mail to your top customers. As you work through the list of marketing tasks on your to-do list, it's easy to think: how[...]
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Key Takeaways from Global Pet Expo 2018
Phew. We're exhausted - but in a good way!
The first of the two largest pet trade shows in America this year has come and gone, leaving pet professionals all over the globe excited and curious about what's next for the pet industry.
If you were one[...]
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The One Thing E-Commerce Can't Take Away from Pet Stores
They are efficient. They can afford smaller margins. They're open 24/7. They can deliver at the blink of an eye. They stock every brand of pet food a pet owner could ever want. They have an entire customer service department dedicated to answering[...]
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