How to Win Over Millennial Pet Owners in 2018
Over the last few years, millennial pet owners have been the highlight of discussion across every channel in the pet industry. Not only are they becoming the number one source of buying power in America, but they're also changing the face of how the[...]
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The Pet Store's Guide to Engaging Millennial Employees
Millennials: the most talked about generation since the Baby Boomers. It seems as though the other generations are still not quite sure what to make of us and our differences in terms of work ethics, engagement, and the ever-talked-about "work-life[...]
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Is Pet Tech the Future of the Pet Industry?
With the holidays coming up, families are working on putting their Christmas wish lists together (likely with their pet curled up fast asleep right next to them). As they work on these lists, one thing in common may be that many of the items are[...]
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How to Get Millennial Pet Owners to Shop At Your Store
If you've been keeping up with market trends in the pet industry, then you know what everyone's been saying: Baby Boomers move aside, because Millennial pet owners are taking over.
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